How to Benefit from SEO
How Google can help you expand your audience and empower them to make informed decisions about your products and services in 2022

Over the years, there have been countless rumors about search engine optimization (SEO) losing relevance. Then, the 2020 pandemic hit and companies doubled down on their SEO efforts. Announcement updates are more important than ever, as is Google's commitment to improving search and archiving algorithms to meet the needs of website owners.

As a result, companies have turned to their most invaluable assets — their websites — and re-evaluated their SEO, from top to bottom. Now, nearly two years later, we're looking back at what's changed and what it means for SEO, and how to chart its course for the future.

Here's what you need to know about how to take advantage of search engine optimization .
The need for speed
The need for fast SEO is now more technical than before and we are seeing more and more SEOs specializing in technical SEO. Although a technical SEO is not expected to have first-rate coding skills, a working knowledge of how Google's algorithm works is a must. This is becoming more evident with the rollout of the new update in June 2021
So, what's new about this? What's new is that Google took it seriously and made it a ranking signal. In other words, websites can now score lower if they don't adhere to the practices prescribed (which we called "better").

As the core vital institutions of the World Wide Web were launched as part of the Web Pages update, which was completed in August 2021, the Web sites now see only moving forward and making sound decisions for the year ahead.

The future of mobile friendly websites
It is highly unlikely that a website will be able to rank at all in 2022 without a phone friendly website, let alone be profitable. SEO We've known about Google's intentions to prioritize mobile-friendly websites (even on desktop!) since 2016. freelance seo consultant in dubai , mobile-friendly versions of all new sites began indexing for the first time by default in 2019.

Interestingly, we are now in early 2022 and yet not all sites have moved to mobile first indexing. This is why the economic management community expects to see more developments in this field in 2022. In fact, January 2021 statistics showed that about 90% of all Internet users use the network on their mobile devices. This is an interesting statistic that we should not ignore

Merge the text with the image
Gone is the time to post your photo with a few keywords, . Fortunately for creative marketers, Google continues to make things easier with the world

Artificial intelligence, and this fast seo results uae is called Multitask Unified Model, - MUM.

MUM will be entered as updates to Google Lens and will combine images and text into a single search query. While Google Lens is already a revolutionary app in itself, MUM will make it more interactive. Not only will users be able to search with their phones, but they will also be able to type in specific questions related to the image.

Here are two applicable indicators for  best seo freelancer in dubai companies:

Perfect images “alt tags” are no longer optional. Not using images optimally could result in the loss of valuable (and free) organic motion from the filaments below the core.
Local images, particularly product images, can maximize your local SEO potential. About 46% of all searches done by Google are local searches, so product images where you use local search means that customers in your area are more likely to discover your products even if they haven't searched for them.
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Voice search is finally available
Did you know that voice assistants will likely be used in approximately 55% of technical seo audit dubai in the United States by 2022? And the fact that voice assistants have “crept” into our homes, our safe and private spaces, should be proof enough that voice search is becoming a reality. What's more, the study arabic seo consultant in dubai that nearly 60% of internet users use voice search to find local businesses.

While voice search isn't exactly news, we now have more reason to believe it's becoming more relevant in 2022. First, Google published an update on BERT in 2019, using neural network technology for natural language processing (NLP) to enable a better understanding of search intent, not just Meaning of search queries. And now we have MUM, which Google says is 1,000 times more powerful than BERT. All of this seo for consulting firms to the fact that Google's algorithm is getting more and more efficient at understanding dialogue language. These are clear efforts on Google's part to make voice search a reality.

What does this mean for business? Simply put, a business SEO consulting services in Dubai make its content more conversational in nature. In practical terms, this means creating more FAQ and how-to content, to be optimally used not to query just a couple of words, but to answer actual questions being asked in the search.

Climb to the top
One of the most interesting search phenomena is zero click search. If you s